Most travelers want to make the most of their limited time and budget. That’s why this blog exists

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Most travelers want to plan the right itinerary using their limited time and budget wisely — dreaming of discovering a new world and enjoying the freedom of a getaway. That’s why I started this blog: to help you design a clear, realistic plan and start your Korean adventure with confidence. 🏙️ Seeing Seoul with Fresh Eyes I was born and raised in Seoul, but after living in Canada for many years, coming back felt like stepping into a completely new world. So much had changed — new buildings, new trends, even new ways of life. As I explored the city again, this time as a returning expat, I started to understand Seoul in a different way. That’s when I decided to share my experience to help people who are visiting Korea for the first time. 🌏 Why So Many People Want to Visit Korea These days, Korea is more popular than ever, thanks to K-pop, K-dramas, and social media. People from all over the world are excited to see the places they’ve only watched on screen. But Korea isn’t just abou...
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Tips for Itinerary 3: Insadong and Surrounding Area

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A place where tradition meets creativity — right in the heart of Seoul

Insadong is one of the most iconic and visitor-friendly neighborhoods in Seoul. Known for its traditional atmosphere, antique shops, tea houses, and street art, Insadong offers a unique cultural experience. It’s the perfect place to enjoy a slower pace while discovering Korea’s artistic soul.
Whether you're looking for souvenirs, a taste of old Korea, or a relaxing stroll, Insadong is a must-see — and it's surrounded by equally fascinating places to explore.


🏛️ Main Attractions (within or right next to Insadong)


• Insadong Street (Insadong-gil)

The main walking street is filled with galleries, calligraphy shops, antique stores, and handicrafts. It’s also one of the best places to buy souvenirs with a traditional touch. Keep an eye out for cultural performances and street artists on weekends.

• Ssamziegil Mall

A modern cultural complex built in traditional style. Its spiral walkway leads you past handmade crafts, quirky art shops, and rooftop photo spots. A great stop for those looking for something unique and Instagram-worthy.

• Seoul Museum of Craft Art

Opened recently in the heart of Insadong, this museum showcases the beauty of Korean craftsmanship in a modern context. It features rotating exhibitions of ceramics, textiles, lacquerware, and metalwork — both traditional and experimental. The building itself blends modern architecture with subtle nods to tradition, making it worth a visit even for casual art lovers. Admission is free, and it’s a quiet, inspiring escape from the busy street outside.


• Jogyesa Temple

Just a few minutes away from the main street, Jogyesa is the head temple of Korean Zen Buddhism. The vibrant lanterns and peaceful atmosphere offer a spiritual break from the city buzz.
Jogyesa Temple

• Museum Kimchikan

Museum Kimchikan (formerly Kimchi Museum) is a short walk away and great for learning about Korea’s most famous food.

Kimchikan


🧭 Nearby Neighborhoods Worth Exploring


• Bukchon Hanok Village

A 15-minute walk from Insadong, this area is filled with traditional Korean houses (hanok), many of which are still lived in or used as galleries and workshops. Great for a quiet walk with beautiful views.

• Gwanghwamun Square & Cheonggyecheon Stream

Just to the west, you’ll find Gwanghwamun Square with its famous statues and exhibitions. Cheonggyecheon Stream is a peaceful urban stream ideal for an afternoon stroll, especially in spring and fall.

• Samcheong-dong

Located just north of Insadong, this artsy neighborhood offers stylish cafes, boutique stores, and contemporary galleries. It's a good spot to unwind after walking around Bukchon or the palaces.


📝 Itinerary Tip

Since most shops open a bit later in the morning, it’s best to visit Insadong around lunchtime or just before. Plan to arrive in Insadong mid-morning, before the crowds. Start by walking along Insadong-gil, exploring shops and galleries. Visit Ssamziegil for shopping and snacks.
You can enjoy a traditional Korean meal at one of the hanok-style restaurants, then relax with a cup of tea in a traditional tea house decorated with Korean interior design.
Afterward, take a short break at Jogyesa Temple. From there, head north toward Bukchon Hanok Village or even Gyeongbokgung or Changdeokgung Palace.
To the east, explore Ikseon-dong — a younger, trendier hanok dining area with a more modern vibe — or visit the Confucian Jongmyo Shrine.
If you head south, you’ll reach Cheonggyecheon Stream and the shopping district of Myeongdong.


💡 Final Thoughts

Insadong is perfect for travelers who want to enjoy Korea’s cultural side without a strict schedule. It’s compact, walkable, and rich in charm — with traditional tea houses on one side and trendy craft shops on the other.
By pairing Insadong with nearby neighborhoods like Bukchon and Cheonggyecheon, you can experience both old and new Korea in one memorable day.


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I’m here to help you travel smarter and enjoy deeper experiences.

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