Most travelers want to make the most of their limited time and budget. That’s why this blog exists

-
Most travelers want to plan the right itinerary using their limited time and budget wisely — dreaming of discovering a new world and enjoying the freedom of a getaway. That’s why I started this blog: to help you design a clear, realistic plan and start your Korean adventure with confidence. 🏙️ Seeing Seoul with Fresh Eyes I was born and raised in Seoul, but after living in Canada for many years, coming back felt like stepping into a completely new world. So much had changed — new buildings, new trends, even new ways of life. As I explored the city again, this time as a returning expat, I started to understand Seoul in a different way. That’s when I decided to share my experience to help people who are visiting Korea for the first time. 🌏 Why So Many People Want to Visit Korea These days, Korea is more popular than ever, thanks to K-pop, K-dramas, and social media. People from all over the world are excited to see the places they’ve only watched on screen. But Korea isn’t just abou...
1 comment

Understanding Korea 6: Shopping in Seoul

-

Shopping in Seoul is more than just buying things — it’s a cultural experience. From glittering department stores in Gangnam to bustling street markets in Dongdaemun, the city offers an exciting mix of tradition and modernity. For first-time visitors, this guide will help you navigate Seoul’s vibrant retail scene and shop like a local.

1) Understanding Seoul’s Shopping Scene

Seoul’s shopping culture blends rapid modernization with deep-rooted traditions. You can browse high-tech gadgets and trendy fashion just minutes away from century-old markets selling handmade crafts and local snacks.

  • Opening hours: Department stores usually 10:30–20:00; major markets often run late into the night.
  • Payment methods: Cards widely accepted; small markets/stalls may prefer cash or mobile pay (KakaoPay, Naver Pay).
  • Tax Refund: Non-residents spending over ₩30,000 in one store can claim a VAT refund — look for “Tax Free.”

2) Where to Shop and Play

Seoul’s shopping venues are spread across the city, and modern lifestyle complexes now combine shopping, dining, and leisure in one stop — perfect for families and mixed-interest groups.

Myeongdong — K-Beauty & Fashion Central

Myeongdong is essentially an open-air shopping mall, packed with beauty brands and international labels. Staff often speak basic English, Chinese, or Japanese, so language is less of a barrier.

  • Best for: K-beauty, mid-range fashion, trendy accessories
  • Tip: Many beauty stores offer free samples — don’t be shy to ask.
Olive Young Myeongdong Global Store
Daiso Myeongdong Station Branch

More: Tips for Myeongdong and Surrounding Area


Namdaemun Market — Korea’s Oldest Marketplace

Operating since the 15th century, Namdaemun is a sprawling maze of stalls selling clothing, handicrafts, kitchenware, and traditional snacks. Bargaining is common — start politely.


Dongdaemun — Nighttime Shopping Paradise

Famous for wholesale and retail fashion, Dongdaemun comes alive at night. Retail malls (e.g., Doota) serve individual shoppers, while wholesale zones serve boutique buyers.

  • Best for: Fast-fashion, fabrics, bulk buys
  • Tip: Visit late evening for the full buzz.

More: Tips for Itinerary — DDP and Surrounding Area


Insadong — Art & Tradition

Lined with galleries and tea houses, Insadong specializes in hanbok, calligraphy brushes, ceramics, and antiques. Many shops close by 20:00 — go earlier.

More: Tips for Itinerary — Insadong and Surrounding Area


Gangnam & Apgujeong — Luxury and Designer Brands

Flagship stores, luxury boutiques, and premium department stores cluster here (Hyundai, Galleria). Keep your passport handy for instant tax refunds.


Modern Department Store Complexes — Shopping, Dining & Leisure

Recently, major department stores evolved into multi-purpose lifestyle destinations, combining premium retail with gourmet dining, entertainment, and relaxation — from babies to seniors.

The Hyundai Seoul (Yeouido)
Official site
COEX Mall (Gangnam)

More: Tips for Itinerary — COEX Mall and Surrounding Area

Lotte World Mall (Jamsil)

More: Tips for Itinerary — Seokchon Lake and Surrounding Area

Starfield Hanam


3) Street Markets & Unique Finds

All three are easy to reach by public transport and great for snacks and photos.

Gwangjang Market

Vintage clothing and iconic street food like bindaetteok and mayak gimbap.


Hongdae Free Market (weekends)

Weekend arts & crafts by young creators near Hongik Univ. playground.


Common Ground (Konkuk Univ. area)

Pop-up container mall with indie brands and photogenic corners.


4) Smart Shopping Tips for Visitors

  • Know your size — Korean sizing runs smaller than Western standards; try before buying.
  • Bring reusable bags — Many stores charge for plastic bags.
  • Stay hydrated — Market hopping involves plenty of walking.
  • Compare prices — The same item may be cheaper a few stalls away.
  • Avoid peak hours — Evenings/weekends are crowded; weekday mornings are quieter.


Final Thoughts

Whether you’re chasing the latest K-beauty trend, hunting for a unique artisan souvenir, or soaking up Seoul’s buzzing night markets, the city delivers a retail experience like no other. Explore widely, take your time, and let your finds become lasting mementos of your trip.

Comments

Post a Comment